Facebook Opens Messages Automatically on Pages | Chatbot Tutorial
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Facebook Opens Messages Automatically on Pages

As we all know, Facebook makes great efforts to channel brands communication into it’s messaging platform, Messenger.

They not only invest an insane amount of resources into making Messenger better (they doubled down on Messenger this year, see my short F8 notes), but also make sure that people use it.

One of the examples is that they allow automation for messaging people that left a comment on any post of a FB Page. I wrote about the Facebook auto reply method in my first blogpost. 

Another example is that they show and emphasize readers, how well the brand responds to a potential message.

Fb shows users how well the brand is responding.

FB shows users how well the brand is responding, thus encouraging companies to answer inside Facebook’s messaging platform.


very-responsive-to-messages-badget

You can also earn an extra badge by answering fast and to a large number of messages.

C’mon Balint, there is nothing really new in this. Okay okay, let’s get to the new stuff 🙂

Facebook opens the chat window for you

Yesterday I came across a new test Facebook is running in order to have more users message companies on Facebook.
When I opened a Facebook page on my desktop, the messages section automatically ‘popped up’. Like a pop-up on a webpage would the chat box opened automatically after I landed on the FB page.

fb-opens-messages-automatically-without-history

This popup appeared without me doing anything or having anything to do with this company before. Only loading their FB page.

Now you might note that Facebook is notorious about not liking pop-ups, to the point that they don’t even allow that in their webview.

But on the desktop and for Facebook’s interest (more time spent on the platform) they are happy to make an exception. It’s also not a real popup, to be honest.

First I didn’t know how this function works, so just messaged another page that has this, Calendy.  They answered in a timely manner (as described — see picture above).

The team was friendly and said that they did not change anything, didn’t use a chatbot and it is something that FB was most likely testing out. So sorry guys, it’s not a little hack I could share with you…

FB opens messages automatically on Facebook pages

You can bet I was curious how to enable this function 🙂

To my question, if there was an increase in the messages they’ve received on FB, their answer was a definite yes. The support team noted that the influx of messages is probably partly because of the curious people, like me.

FB automatically opens messenger for Facebook pages and it brings more messages

People are definitely more likely to message companies on Facebook if it is made easy for them and they get responses.

But hey, I didn’t really know them before and now I’m actively interested in their service. Our relationship has changed. They can also personally pitch me in the next 24 hours in a channel I have the most attention on.

All these little feature additions of Facebook make one important change in the user’s mind. It is normal to message brands and companies on Facebook and expect an answer. In more and more cases users will do that as it’s convenient and natural to their messaging habit.

So as a company you might think… but I gave my website and email address in the settings. Oh, well. People work differently. You must be where they are and expect you to be as well.

Now, it is still a great timing to learn and get an early advantage with Messenger marketing and chatbots. If you want to learn more, register for my webinar to learn my tips about Messenger marketing. You can also join our free Chatbot Marketing group on Facebook.

How do you like this function? Comment below.

UPDATE July 11, 2017:
It seems like you can have the control over this.
Just keep your FB page open on a computer. Facebook knows that you’re available right now if you have their page open on a tab. So they open the chat dialog for anyone who visits your page on a desktop. I like that solution, pretty clever actually. That way you’ll only have more messages during the hours that your business is actually available. Of course, you have your chatbot working around the clock, but a great human support is still superior.
Hope that helps. Happy chatting!

UPDATE January 14, 2018:
After some more testing with several of you guys (thanks for reaching out and helping me) this is what I’ve realized.

You need 2 things in order for this to work:

1. Enable: Prompt visitors to send messages

Go to Settings>Messaging>General Settings>”Prompt visitors to send messages”.
You may need to use the business account, depending on your page roles.
Some people won’t have this settings. It’s not fair I know. Come back check in a month again…

facebook popup message settings

This must be turned on in order to have a chance.

2. Page reactiveness

Ideally, you’re online, which is symbolized by the green dot next to your page name. Fortunately, this is not compulsory. Facebook also helps you with the popup (only) if you’re expected to answer questions promptly.

For that there are two ways:
A) Try to be online as much as possible (see 1st update).
B) Have a chatbot and answer questions automatically. This would prompt visitors to send messages to you even if you’re (temporarily) offline.

prompting messages facebook for visitors

You need to be ‘reactive’ for this to work, but no need to be online all the time.

I suggest being online at least a for a bit for every few hours.

Disclaimer: This is not a guaranteed method, in some situations I could trigger the popup with 1 browser while another browser did nothing. But this has worked not only for me most of the time but for others I’ve talked with in multiple countries and page types.

Balint
 

Founder of Chatbot Tutorial - Technological Marketing Enthusiast

  • Anonymous says:

    4.5

  • Ivan says:

    how can I set up this option on my FB page?

    • Balint says:

      Hi Ivan,
      I have no extra information since then. It’s a Facebook test that might turn into a feature later on. In that case, I’m sure one will be able to turn it on and off.

  • i think its only done for US based company pages, correct?

  • Bompi says:

    Any idea how visitors can turn the function off? Its really annoying to have chat tabs i dont ask for pop up for every damn page I visit?

  • Stavros Z says:

    The relevant setting can be found in Settings>Messaging>General Settings>”Prompt visitors to send messages” enabled

    • Balint says:

      I have it enabled and I don’t get the pop up with my page anymore. So can’t vouch for this. FB seems to keep testing things here, feel free to share your experience guys.

      • Belle VU says:

        I’ve been playing around with this as well and it seems it doesn’t work now, even with me being online or the prompt enabled. Fingers crossed it becomes an option soon.

  • fritz says:

    Is there still no option to activate this feature??

  • Roman says:

    Hello!
    First of all thank you very much for this tutorial!
    I have question if you don’t mind.
    Can you explain please how i can make and set these quick replies?
    http://prntscr.com/iioo0s

  • Gerald says:

    Thank you very much for the tutorial – It is quite helpful

  • Jorje says:

    Thank you so much, this was helpful!

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