You’ve seen these cool Facebook Messenger Chatbots and also want one for your Facebook page? But don’t know where to start and coding is none of your strengths?
Then go no further.
I’ve made the ultimate list of chatbot builders (platforms) that help you to make a Messenger bot in just a couple of minutes. If you are new to chatbots, read this intro article first.
Fortunately, there are many people just like me and you who are also interested in building their own chatbots. This growing demand is coming mostly from small business owners and marketers that don’t know how to code. As a consequence more and more companies try to enter this market and get a share of the growing pie. They all try to make it easy for you to just drag and drop your content without having to deal with the backend processes.
As a consequence more and more companies try to enter this market and get a share of the growing pie. They all try to make it easy for you to just drag and drop your content without having to deal with the backend processes.
In this article, I would like to list the best 15 of these bot building platforms. (Last Update: January 2018)
I personally tested all these tools, but not actively use all listed here. So please take it into consideration when you choose your bot builder. Also, most of these tools have a freemium model and have some limitations for free users.
Having said that I try to write a bit of info about each builder. What I liked what I didn’t. Please note that there is no ranking here and I’m rather just listing the builders than describing them in detail. More detailed reviews will come soon as well.
Anyways, enough talk, let’s take a look at
My top 15 favorite Messenger Bot Building Platforms
Table of Contents
- My top 15 favorite Messenger Bot Building Platforms
- 1) Surveybot
- 2) Gupshup
- 3) Chatfuel
- 4) ManyChat
- 5) Flow Xo
- 6) Motion.ai (Acquired by Hubspot)
- 7) Octane.ai
- 8) Parlo.io
- 9) ItsAlive
- 10) Leadflip
- 11) Botsify
- 12) Dialogflow (formerly Api.ai)
- 13) Chatteron
- 14) Morph.ai
- 15) Sequel
- Further Messenger Bot Builders
As its name suggests the Surveybot has a clear focus on surveys. To the degree that it even allows you to not use your own Facebook page as the bot host. You can easily sign up with your FB account and also connect or create your FB page just by a button click. Actually, creating and connecting is not solved the best way. No biggie had to start the survey from zero after synchronizing my pages.
Some useful (survey) functions:
-if someone revisits, you can let them start the survey where they left off
-you can make the survey anonymous (could still look data in Facebook Page I guess)
– email notification after a completion
– multiple answer possibilities (with checkboxes in webviews)
- Makes creating surveys very easy
- Offers great ways to collect and analyze data
- Easy implementation for creating posts or Messenger Code
- Practically only good for surveys
- Only branded version
Example: their own bot, Surveybot
Overall, was a great experience using it, they offer a free branded solution as of now, looking to grow and integrate with CRM solutions.
Gupshup is a bot building platform that allows you to build your chatbot at a central place but publish it to different platforms. One can easily sign up with a Facebook or Github account and create the first bot fairly quickly.
In order to deploy the bot for platforms outside of Messenger, such as Google Now or Gmail, you cannot use the code-free bot building methods, unfortunately. Also, some of the functions are not available with the flow builder.
- premade bot templates for businesses
- opportunity to use interbot for ‘microbot’ integration
- No keyword function with the Flow builder
- No broadcasting functionality
Example: Hi Poncho (was featured on F8 last year).
They are a bit ambiguous about their pricing, seems like small users can use the platform for free.
Chatfuel is one of the biggest Messenger bot building platforms out there. It was mentioned during the F8 as well. It’s not a coincidence, they have an aggressive growth strategy with no brand removal option.
Also, they started out on Telegram already and have collected a huge amount of experience since then. Great options for building a Messenger or Telegram bot. The Russian team is actively listening to the user’s feedback and works on improvements. I’ve actually created a template for them for conference/event chatbots and also have a separate Chatfuel review on this blog.
- Integration options such as Zapier or webhook
- Fast updates to Messenger changes
- Great amount of functions overall
- No way to remove branding (for many it’s a deal breaker)
- Can be a bit complex to overview the whole interaction flow
Example: Techcrunch’s bot that delivers news from RSS feed in your Messenger.
The free plan comes with a mandatory ‘made by Chatfuel’ branding. You can get rid of it by upgrading to PRO account and you’ll also have access to the ‘People’ tab. Prices start at $30/month.
It is also a very big Messenger bot builder. Actually, I’ve written a separate review about ManyChat. Similarly to Chatfuel it has its early experiences with Telegram and was prepared to the Messenger platform opening last year. It’s especially popular among marketers for its easy usage and segmentation functions. The support is so-so, takes a while to answer.
- Growth tools – they help you to get people into your Messenger funnel
- Live chat directly from ManyChat
- You can see the Click-through-Rate (CTR) on the buttons
- No real integrations (just some RSS)
- Hard to have an overview (They have a great flow builder thou)
ManyChat is a great option for simple chatbots, the free version has unlimited users supply, but with ManyChat brand. If you want to get some of their growth tools and get rid of branding, pricing starts from $10 according to the subscribers.
5) Flow Xo
As its name suggests flows play a big part of this chatbot builder. I like that focus as a key part of chatbot design is keeping the user’s flow smooth and frictionless.
Without coding and massive interactions, only simple chatbots can be created. Therefore they usually have a clear task to do. Such as booking the room. The designer has to look at the whole interaction, not separated units.
One nice thing Flow Xo offers is the implementation of other platforms. The use of this chatbot builder can get quite technical fairly quickly, you should be able to think in terms of attributes.
- 5 platforms to deploy your bot to
- Great implementation opportunities such as Google Drive, Trello or Gmail
- Visual builder makes it easy to see the Flow
- The flow system brings limitation to the design
- For broadcasting you need a webhook or some other trigger, limited data provided
The free plan allows 5 bots and 500 interactions. Standard price starts at $19/month.
6) Motion.ai (Acquired by Hubspot)
Motion.ai is a bot builder platform where a team with different skill sets can work nicely together. The visual builder helps designers put up a nice flow for the bot. While modules such as Node.js enables developers to make more advanced stuff. Motion.ai has probably the best visual builder out there.
Similarly to Flow Xo, Motion.ai can also get quite technical, but one is able to build a chatbot without any programming knowledge for sure.
- Support for more platform such as SMS or Web
- Bot Store – one can share templates, so no need to start from scratch
- Active Community and help from stuff (in a Slack Channel)
- Interface needs quite a bit of time to learn
- Brand removal only from Medium ($50/months) plan
The free version lets you build 2 chatbots, with a limit of 1000 messages.
I subscribed to their waitlist already in November last year, so was happy when it opened its doors for me on the 1st of March.
You could say that is pretty late, and they have less experience, but I wouldn’t necessarily say that. One of the Co-Founders is Matt Schlicht who created Chatbots Magazine and the biggest chatbot group on Facebook.
A feature I really like allows you to see the statistics in the editor itself for every conversation you make.
- Great built-in statistics
- Improving very dynamically
- Some great features such as Forms and Campaigns
- All the flows show up automatically after your welcome message
- Hard to have an overview/edit some parts
Example: 50 cent bot
There is no information about the pricing, so I suppose the free plan is unlimited as of now (intense growth stage).
The Marketing Executive, Ryan Helmstetler, is an early member of our Chatbot Marketing FB group, so I’m aware of this bot builder for quite a while. Communication with the company is very good, a friend of mine also was able to sit down with them for a coffee in SF effortlessly.
Unfortunately, the lack of broadcasting in the free version made me not use it much. One can see that they are after bigger clients, agencies, as the middle package costs $400 per months. If someone is a heavy user, however, their integration and feature list look really promising.
- Great overview function for the flow (tree view)
- Good support
- Strong limits on free plan (e.g- no broadcasting)
- Hard to save, no testing opportunity
The free plan allows you to send 2500 messages a month, packages start from $400/month with more features.
I’ve known this platform for a while but didn’t test it up until recently. I knew there would be an update coming in April, so I was waiting for it. Now it’s May, so even the little things should be corrected by the French team after the update. Nice timing I would say.
- Lets you nicely categorize the different recipes
- Broadcast scheduling
- No proper failure message when I set up something incorrectly and was expecting it to work
- Hard to have an overview and to connect recipes
Example: Web Summit Bot
As its name already suggests, LeadFlip is focused on leads. Mainly in the Insurance and Finance sectors. After a nice onboarding, you can choose from 2 templates, Blank or Health insurance. Having 42 standard blocks to the health template is more than I expected, to be honest. Maybe that is a reason the finance template is still not in place though.
- Great Builder overview
- Website as platform
- Easy data saving
- No way to add rich media like images
- No broadcasting
They have a lead-based pricing model, 50 leads per month are free, prices start from 50/month
Botsify has been on my radar for a long time. As you can see on their feature list, they didn’t start yesterday. They also offer website integration for paid users. One of the things I’m most excited about is not deployed yet. Integrations with eCommerce stores such as Shopify or Woocommerce.
- Overall great functions
- Powerful language learning ability
- No gallery option
- No segmentation for message scheduling
The free plan includes 1 chatbot up to 100 unique users. Prices start at $10/month with website integration.
12) Dialogflow (formerly Api.ai)
Probably not the platform that you would consider for non-techies. However, you can manage to build a chatbot on Dialogflowwithout any line of code. Does it have an easy way to deploy as the others before? –No, but everyone who can read and copy paste some lines can do it.
Google’s last year acquisition is probably the most popular NLP (Natural Language Processing) platform out there. Actually, you can connect it with other platforms already mentioned here only for it’s NLP function.
- Very powerful language understanding trainer
- Many platforms to deploy to – like Google Home, Skype or Twitter
- Great integration opportunities
- No broadcasting
- Limited usage without coding or integrating with other software
Dialogflow is free to use.
This platform is still in beta, but I think it has been open for quite a while. Anyways, a good visual builder makes it easier to have an overview on the bot. Chatteron offers a nice integration to monetize the bot via Radbots.
- Funny looking but great visual builder
- Monetization integration
- No broadcasting
- No built-in testing interface
The free version has a limit of 15 000 messages/month, the business plan costs $0.001/message.
Morph.ai is a great platform to build a Messenger or a website chatbot. It comes with built-in small talk and overall a very good tool to have a great natural understanding for your bot.
The platform makes it easy to give the interaction over to a human and answer to the questions that surpassed the bots understanding capability.
- Advanced training and understanding modules
- Website integration possibility
- Advanced features like polls or forms
- It can be hard to connect and overview the flow
- Limited targeting for broadcasting
Free plan is up to 1000 Messages a month, packages start at $49/month
When I started to build chatbots, one of my ideas was to create a celebrity bot that can answer questions. My initial tests were on Sequel, one of the oldest bot builder platforms out there.
Within the bots, you can create different units – so-called episodes – that come with a nice visual builder. That way you can easily separate (but also connect) different flows inside of one chatbot.
- Opportunity to connect to many platforms such as Kik or Skype
- Great visual builder that lets you have a better overview of the user’s journey
- Useful features such as built-in poll or emoji support
- Broadcasting function is a bit hard to manage, segment
- Couldn’t find how to set up persistent menu
OnSequel is a free platform, no information on pricing on the website.
That was my list of best 15 Messenger bot builder platforms out there. What are your thoughts? What is your favorite? Did I miss any? Comment below.
During my research, I tested quite a few more builder platforms. I thought I would add them here as an extra. Who knows, they might catch up very soon, the market is very dynamic as you probably already noticed 🙂
Further Messenger Bot Builders
that didn’t make the list this time, but worth mentioning (they may later on…)
This beta bot builder platform has a strong start with its visual builder. Easy to understand and create a chatbot. Besides Messenger, they also provide you an opportunity to deploy the bot on Slack and the web (your browser). It seems that the Australian Rebotify only offers Text or Carousel units this time. Happy to see some improvements later on.
I was amazed at the integration and channel options that converse.ai offers. Just to name some of them, Workplace as a channel and MailChimp or Hubspot as integrations. It was recently acquired by Smartsheet but will continue to be a standalone product.
However, I was disappointed by the builder itself. Not that it is not good, it’s just not good for this list. It seems to be very powerful and I can see more techy persons gaining huge value from Converse.ai‘s bot building platform.
The German company, Firebot.io welcomes us with a surprisingly nice visual builder for creating our chatbots. As I’m a fan of fast implementation I wanted to connect to my Facebook page to see how the flow goes. But I couldn’t. After giving the necessary permissions it just did not offer to choose a page.
Jumping over to Firefox did not help either, and I even tried Edge as well. Where is the German prezisität?
Anyways, should be an easy fix and I can see potential in this tool.
It has a nice signup built inside a conversation on the website. So they start with qualifying the users.
Most likely I’ve fallen under they non-target audience as of now by giving a small number of expected users.
„Thanks! We have added you to the waitlist for our self-service platform, which we plan to launch at the end of Q1.”
Anyways, will update on this one, once Reply.ai opens up its self-service platform.
I created my first chatbot here in November 2016. Haven’t really used it since and was worried when I couldn’t log in now for writing my article. Internal server error  when I tried to log in, used different browsers as well. The blog hasn’t been updated this year. Not a biggie, but not the best signal to be honest. But tried a day later and it worked. The interface didn’t change (at least I didn’t notice).
Well, they haven’t answered my email for a week by now, also could not log in for a couple of days. So not sure what’s going on.
Anyways, I’ve found it positive that it lets you create White Label solutions for clients.
An example bot by Personify.ai is the @askelonmusk
Other Bot Builder Platforms I’ve tested:
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If you want to learn more about Messenger Marketing, register to my webinar in Messenger.