Top Messenger Marketing Updates August 2019
August was very eventful when it comes to Messenger. First, we already knew that many of the earlier announced changes will go into effect on the 15th. We’ve talked about these changes in June’s update article.
But Facebook announced some really important changes that will influence how we do Messenger marketing in 2020. So let’s dive into it. Most of the texts are directly from Facebook with some comments from my side.
Messenger Platform Announcement – Policy Update
The following policy update is designed to make communication between people and businesses on Messenger relevant, important and timely.
Apps have until January 15th, 2020 to migrate to the new policy. We highly encourage developers to adopt these policies right away to ensure a smooth transition. See Messenger Platform Policy Overview
Effective January 15, 2020.
- Revised Standard Messaging Window Policy: We are updating our policies to a 24-hour standard messaging window. We know that people expect businesses to respond quickly and, not surprisingly, businesses that respond in a timely manner to achieve better outcomes. To improve the people to business experience, businesses will no longer be able to send a message outside the 24-hour window as part of the standard messaging window policy.’24+1′ -> ’24’ – restricting our options to re-engage with users. Not happy to see that go away, but will be probably contribute in the longevity of the platform.
- Introducing More Streamlined Message Tags: We are simplifying message tags. Message tags enable businesses to send personalized, 1:1 messages to people outside of the standard messaging window. Message tags are now available for the following use cases: post-purchase updates, event reminders, and account updates, and human agent (closed beta).
- Effective Audience Reengagement Outside 24-Hour Message Window: Businesses who want to send one message to many people, which may include promotional content, outside the standard messaging window, have the opportunity to use sponsored messages. Sponsored messages are a great way for businesses to re-engage people who currently have an open chat with the business.
This is one of the main drivers for the updates, Facebook wants businesses to spend money on their ad products.
- Subscription Messaging Beta Update: We are updating this policy as we found some businesses were using the subscription messaging beta in ways that weren’t in line with our policy and led to a poor experience for people and other businesses. Moving forward, subscription messaging will only be available for news organizations who successfully register their Pages through the Facebook News Page Index to help improve the user experience and business outcomes.
Discovering Businesses on Messenger As a part of our continued commitment to simplify the Messenger experience for people, we are removing the Discover tab from the Messenger app. We will continue to invest in more and better ways to help businesses connect with their customers wherever they are, including updates to m.me links, various entry points across our family of apps, as well as ad products that lead to Messenger.
- Lead Generation in Messenger: This week, we will begin rolling out our lead generation in Messenger template, first introduced as a beta during our annual developer conference, F8. This new template within Facebook Ads Manager enables businesses to create automated experiences to help qualify leads within Messenger. Businesses can continue the conversation with prospects directly in Messenger and integrate with existing CRM tools to seamlessly to track leads.This is Facebook’s mini bot builder, I feel it’s a bit limited but has its use case.
- Appointment Booking in Messenger: First announced at F8, we have opened a beta with select developers and businesses to accept real-time appointment booking through Messenger. This solution enables businesses to integrate their existing calendar booking software to power booking experiences through Messenger. With this feature, businesses can convert Messenger conversations into in-store traffic, online and phone appointments, and more. The new feature will be rolled out to businesses and developers globally later this year. To be added to the beta waitlist, please click here.Great addition by Facebook, improving the often painful appointment set up.
- Improved Event Reporting: We are making it easier for businesses using Messenger Platform to report and track conversions that take place in Messenger. This feature will be available to businesses later this year.The more and clearer data we have, the more we can improve our marketing efforts. Great news.
Discovering Businesses on Messenger
“We constantly test and learn on how to improve Messenger. As a part of our continued commitment to simplify the Messenger experience for people, we will begin to phase out the Discover tab over the next several months. Simply put, we want to make it more seamless for people to reach out to businesses on Messenger in places where they’re already looking to connect. We will put more investment into tools to connect people and businesses – including updates to m.me links, web plugins, various entry points across our family of apps, as well as ad products – that lead to Messenger. Businesses will continue to appear in the app through the search feature and advertising surfaces, making it easy for people to connect with them.”
I personally wasn’t a big fan of the Discover tab, also turned it off for Chatbot Tutorial as the people that messaged the page were far from the ideal target market.
Q: How long do I have to migrate to the new policy?
A: Until January 15, 2020, but earlier adoption is highly encouraged to have a smooth transition.
Q: Does this impact the Page Inbox Tool?
A: No, this update applies to apps that power messaging automation for Pages.
Q: Can I leverage the new tags today?
A: Yes, the new Message Tags are available starting today, no extra review is needed for apps that have pages_messaging permission.
Activechat comes to us with five updates and two more to come soon!
The Gallery in Chat Widget is finally stable! The developer team also made it possible to update visual settings of the widget ranging from font size to colors.
Now has an additional STOP button.
use this tool to expand your search. Put condition more than, less than, equal to, not equal to
– Minor bugs fixed
– Fullscreen mode ( Just switch a Full-screen toggle position and put a link on the page where you want to see Bot Landing )
The field “From” was added. Now you can send personalized emails. Like From: Roman <firstname.lastname@example.org>
More to come:
Broadcasts (Yes, we almost did it)
<We still deciding how to call it> – “Attachment” block ( For those who miss AMA – this is a new kind of block which allow you to send mp3, videos or documents to your users )
New name for the broadcasts and auto-posting.
Chatfuel also offers great agency program for everyone who wants to leverage their tool without disclosing that Chatfuel is used (white-label).
Now the users can create and check multiple conditions in a single “Condition” node.
Autoposting To Stop Operation September 10th
In light of recent Facebook Messenger policy updates and announcements, ManyChat is going to remove Autoposting as a feature on Tuesday, September 10th.
What do you think about the changes?
Let’s know in the comments.